Empowering Irish Retailers For 25 Years!

Green Friday Week Trading – a report by Gerard Keohane, StudioForty9.com

Black Friday has been a much anticipated sales event this year, not least because so many physical stores are shuttered leaving many retailers to focus all of their effort on trading online. Already as of this morning, trading is brisk and traffic to ecommerce sites, and conversion rates for that traffic, is looking extremely healthy. […]

Last Minute Christmas Marketing Tips for Irish Retailers

There’s no doubt that Christmas will be different this year. With government restrictions and lockdowns in place, there’s going to be a larger amount of Christmas shopping done online than ever before. As every retailer across the country (and abroad) competes for the attention of Irish consumers online, having a smart digital marketing campaign can […]

Ensuring Success for Cyber Week & Christmas 2017

  2016 was the first year that globally, Facebook saw more mobile conversions than desktop conversions for the entire Christmas period. Similar figures have been reported in the Retail Excellence/StudioForty9 eCommerce Dashboard report with a 45.52% YOY increase in mobile sessions for July 2017. A recent study by Facebook on UK customers revealed that 30% […]

Retail Excellence launches their new website

We’re excited to announce that our new and improved website is now live! The new website has an extensive range of new features to help you get the most out of your experience with Retail Excellence: An easy-to-use booking system to help you reserve your place at all the latest retail management development events A […]

The Black Friday Report

The retail reports for Q4 this year have been pretty bleak, with many retailers trading down against last year and several reporting low footfall in-store in the weeks leading up to Black Friday, and again in the weeks immediately after that sales weekend. Black Friday seems to get far more than its fair share of […]

FromMe2You and Tesco Ireland Announce Gift Card Partnership

FromMe2You gift card and Tesco Ireland announced a partnership that will see the gift card accepted at 148 Tesco stores* nationwide. Speaking of the announcement, Managing Director of FromMe2You gift card, John Wall has said, “We are excited to announce that Tesco Ireland have come on board to accept FromMe2You gift cards. With the increase […]

DPD Group’s e-Shopper Barometer Study

The DPD Group’s e-Shopper Barometer study, conducted in September/October this year across 21 European countries produced some interesting results. Across Europe, 79% of those surveyed intend to buy gifts online for Christmas, spending an average of €217. However, in Ireland, the online purchasing intention is slightly higher at 81% and we’ll spend an average of […]

Equipet Stores lighten their costs by €8,000 per year!

REI member Equipet is one of the latest Irish retailers to benefit from Energia’s “Cash for Kilowatts” Energy Efficiency Scheme. Equipet is a pet, equestrian and outdoor clothing retailer. Established in 2006, the company is 100% Irish owned and has stores in Dundalk, Ashbourne, Drogheda, Coolock and Navan. With their large retail park stores, energy […]

Preparing Your Online Business for Christmas 2016

Preparing Your Online Business for Christmas 2016   A cautionary note on Christmas: Across retail you often hear retailers talk about people moving home and/or having a new child as 2 key opportunities to attract new customers – the logic here is that customers are more exploratory, are shopping for items generally unknown to them […]

Black Friday Preparations

  As you’re probably more than aware Black Friday and Cyber Monday are coming – falling on Friday November 25th and Monday November 28th this year. Traditionally, in the U.S. at least, Black Friday is seen as the first day of the Christmas Shopping season and is commonly associated with deep-discounting. Cyber Monday is the […]