The Comfort Technology Company is opening their flagship store on Dublin’s Grafton Street, adding to concept stores on Henry Street and four other retail destinations in the city.

The new 929 sqm location will showcase Skechers’ wide range of shoes, coordinating apparel, and accessories, as well as a performance shop.

The store, located at 13-14 Grafton Street, features a reimagined mid-century modern design with state-of-the-art technology, including digital screens and colorful lightboxes.

Skechers currently has 111 retail stores across Ireland and the UK, as well as over 525 stores in the US and more than 3,800 international stores.


“Skechers has an established network of stores across Great Britain and Ireland, and we continue to invest in key markets like this on our path to reach $10 billion in annual sales by 2026,” said David Weinberg, chief operating officer of Skechers. “This flagship destination adds dimension to our brand—building excitement and driving our comfort message home in a district that makes big impressions on consumers. We believe this new store’s an ideal centerpiece—ready to captivate and drive growth across Ireland and Northern Ireland as well as Europe.”

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