The Climate Action and Low Carbon Development (Amendment) Act 2021 in Ireland set a legally-binding carbon reduction target of 51% by 2030 and net zero by 2050.   As a society, we have a lot of work to do to put structures in place, change behaviours and drive a measurable impact on our planet.


One of the key take outs from researching the Sustainable Irish Retail Action (SIRA) guide is that the retail sector has a major role to play in helping our society to make more sustainable choices in their day to day lives. Putting more sustainable options into shoppers’ baskets and consumers’ hands is key. And whether you are the retailer or the agency/supplier supporting that retailer, it makes real business sense to invest in making your business more sustainable. Why? Yes, it is to help protect the environment and we all have our part to play. But there is more to it. It makes business sense! With the right mindset and plan, becoming more sustainable in your retail offering can help deliver cost savings for your business and increase your competitiveness. It will help you attract and retain talent as well as boosting your reputation with staff, customers and stakeholders. Investing in making your business become more sustainable will help you better meet criteria for business loans and grants and ultimately it will help you future-proof your business. Because guess what, the need and urgency to support climate action and the drive to get behind sustainability – Planet | People | Prosperity – isn’t going anywhere anytime soon!


That is why SIRA was created, as a practical guide for retailers (but also equally helpful for anyone looking to learn more about how retailers can take steps to becoming more sustainable). Thanks to the support of sponsors TapCreative, Vodafone, AIB and SuperValu, the SIRA guide is free to download from the Retail website and our guidance is dip in and dip out but do the dipping! We promise that the excellent design work by TapCreative on this e-guide will make reading and navigating the SIRA simple to do. So check it out here.


What is Sustainable Irish Retail Action (SIRA)?


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