Retail Insights: Dior’s Beach Collection Store, Miami

Dior’s Beach Collection Store, Miami

A Sea of creativity was used to come up with the latest store concept for Christian Dior. How do you channel the inner feeling of the beach, sea and all things summer in your store? Install colourful fish as props throughout the store. Park a VW camper van outside. Change the wallpaper to inspire a view of a far away deserted island. While no expense was spared in this store, little points of difference can be taken from it to showcase any new collection.