Black Friday has become a global phenomenon that grows in both revenue and duration every year. Love it or hate it; this day has now firmly rooted itself in Irish culture and your business can boost sales by joining in!
Originally an American event taking place the day after Thanksgiving, it has now cemented its place as the biggest UK shopping day of the year, far surpassing St.Stephens Day sales Many shoppers will be looking to grab bargains on their Christmas shopping by this time of year, making Black Friday the ideal event for boosting seasonal sales.
REI team members have provided a lot of coverage discussing the impact of black Friday sales on the retail sector. You can listen to all clips via the link below –
Listen to Duncan on the Pat Kenny Show