Applegreen and M&S Food have agreed an exclusive partnership to bring the latter to a number of the former’s locations across Ireland.

According to the roadside retailer, a new ‘shop-in-shop’ will initially be available in five Applegreen locations and feature M&S Food, including fresh fruit, sandwiches, salads, and a selection of other M&S dinner options.

The M&S range will feature alongside Applegreen’s existing product range, the latter added.

Commenting on the partnership, Fiona Matthews, managing director, Applegreen Ireland, said, “As a proud Irish business, we believe this partnership will complement our market-leading offer of choice, quality, value, and a great experience to our customers on the road.

“We are constantly improving, to give our customers more choice and a better customer experience, and this agreement with M&S is part of that evolution.”

Initial Launch

The first Applegreen location to launch M&S Food will be Mountgorry, Swords, Co. Dublin, in November, followed by Booterstown, Co. Dublin, shortly afterwards.

Three more locations will open in the first quarter of next year: Celbridge, Co. Kildare; Kinsealy, Co. Dublin; and the M11 service area in Cullenmore, Co. Wicklow.

Applegreen currently has almost 200 locations in the Irish market.

The Partnership

Eddie Murphy, trading director for Ireland, M&S, said that the new partnership will expand the retailer’s footprint in Ireland and help bring delicious, great-value M&S food to even more customers.

“M&S has built great heritage with Irish customers since opening here almost 43 years ago,” Murphy noted.

“Whether it is picking up lunch or dinner on the move, buying snacks on a journey, or doing a convenient week’s shop, customers will find a wide range of M&S food in new convenient locations across the country.”

 

Via Checkout Magazine

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