Empowering Irish Retailers For 25 Years!

It’s about learning, innovating, being brave, recognising exceptional performance and resilience after what has been a very tough year.

National store of the year award

Why You Should Enter the National Store of the Year Award!

Phase1 Benefits – Entering the Retail Excellence Awards – Fee €95

  • Motivate your team and enhance the team spirit with the goal of becoming National Store of the Year or even, National Retailer of the Year
  • Receive an in-depth Mystery Shopping Report carried out by an independent, professional mystery shopper which will highlight the level of customer care and the service journey which is being delivered in your store. You and your team can then work on the areas which need to be strengthened and recognise your current strengths

The goal – to reach Phase2 – Top100 Status!

Phase2 Benefits – Top100 Stores – Entry Fee €265

  • You and your team can join global, futuristic retail expert Matthew Brown’s virtual presentation which will show you what’s trending in the world of retail right now. Matthew will also show you how to complete the user-friendly Phase2 10 Pillars of Retailing Excellence Submission document
  • Complete and return the 10 Pillars of Retailing Excellence document which will then be audited by an external, independent panel of retail experts who will score it and also make recommendations to you to help you to bring your store to the next level of retailing excellence
  • Scores from your Mystery Shopping Audit and the score from your 10 Pillars Submission document will be added together to bring us to Phase3 – Top30 Finalists!

The goal – to reach Phase3 – Top30 Status!

Phase3 Benefits – Top30 Stores – No Additional Fee

  • An external, independent panel of retail experts will visit each of the Top30 Stores for the final judging process
  • Our production company will also visit each of the Top30 Stores and record footage of the highlights of the store and will record your comments as to what makes this store stand out above the rest. This footage will be shown at the Retail Excellence Awards Ceremony
  • This final stage of the judging will bring us to the Top5 Stores in Ireland, the National Store of the Year and ultimately National Retailer of the Year.
  • For National Retailer of the Year, digital experts will examine the store’s website and the score will be added to their current scores in order to find National Retailer of the Year 2022.

The goal – to become National Store of the Year 2022 | National Retailer of the Year 2022

Store Manager of the Year

The process is very easy – just enter your store manager online and they will then receive a submission document to complete. This document will be reviewed by our external HR Partner. The Top5 scoring Managers will be invited to attend a brief virtual interview with our judging panel and the winner of this prestigious title will then be announced at the Retail Excellence AIBMS Awards Ceremony!

Rising Star of the Year

The Rising Star Award recognises and rewards frontline team members. These really important people are those who are responsible to deliver superb customer service and experience! The Rising Star cannot be in a management position. As with the Manager of the Year process, just register online and we will send on the submission document. This will be reviewed by our external HR Partner and the Top5 scoring Rising Stars will be invited to attend a brief virtual interview with our judging panel. The winner of this great award will be announced at the virtual Retail Excellence AIBMS Awards Ceremony.

Website of the Year Award

The Website of the Year Award is for websites which have been established for two years or more. Every website entered will undergo a comprehensive audit conducted by our expert eCommerce judging panel. All entrants will be subject to a mystery shopping process to test their delivery services. Each entrant will receive a valuable report outlining where improvements can be made. The finalists will be invited to attend a brief virtual interview with our judging panel online, with the winner being announced at the virtual AIBMS Retail Excellence Awards Ceremony.

New Website of the Year Award

The New Website of the Year Award is for websites which have been established within the last two years. As with the Website of the Year Award, each entrant will undergo a comprehensive audit conducted by our expert judging panel, mystery shopped to test the delivery services and entrants will also receive a valuable feedback report. The Top3 finalists will be invited to attend a brief virtual interview with our judging panel, with the winner being announced at the AIBMS Retail Excellence Awards Ceremony.

Digital Campaign of the Year Award

The Digital Campaign of the Year Award celebrates the most innovative and creative Digital Campaigns in retail. Entrants will be required to complete a submission which will be assessed by our expert judging panel. The Top3 campaigns will be selected as finalists with the overall winner announced at the virtual AIBMS Retail Excellence Awards Ceremony.