Londis to Launch Retailer iPhone App

Tue, October 25, 2011


Irish wholesale grocery group, Londis, which launched a web based service delivery platform in February aimed at helping its Retail members to identify and order top selling products and seasonal lines which otherwise may be overlooked in the ordering process, is to make the service available via an iPhone app in the coming weeks.
The centralised "Intelligent Systems Increase Sales" platform (ISIS) leverages up to the minute sales information from the Londis Warehouse, enabling retailers to benefit from live feedback on Category Management, promotional statistics and seasonal sales patterns. By identifying and prompting top sellers, promotional lines and other seasonal opportunities, each Londis retailer is assured of a very focused product offering which closely mirrors what customers are demanding in his or her store.
Emphasising the need for flexibility and accessibility, the ISIS platform is to be made available to ADM Londis retailers via an iPhone application which is due to go live shortly. In the meantime a number of tech-savvy store owners have been connecting to the system online through their smart phones, enabling them to have mobile access to live sales information for their business from the Londis warehouse. A number of further benefits will be unveiled to Retailers over the coming months as part of a phased development of the ISIS platform by the Group.
The €150,000 ISIS platform, which Londis claim is a market first within their sector, was designed and developed in-house by Head of IT Chris Donnelly, and Business Systems Manager Emma Gregan. Since its' launch,  90% of Londis retailers are now using the portal to manage their orders, and as a direct result, 30% more retailers across the group are getting more product on promotion. Furthermore, Londis say the stores using ISIS have increased volumes purchased across every category including non-grocery, resulting in a much broader range in store.
Following the introduction of ISIS, the company say retailers see the value in expanding the range they carry, resulting in a 20% increase in sales of the Londis' private label range.
Explaining the principle benefits, Gregan said: "ISIS offers intuitive support for individual Londis retailers. The ultimate benefit is that the system assures a focused product offering which closely mirrors what customers are demanding, which maximises sales for the retailer."
John McCarra of McCarra's Londis, Clonmel, said the Londis ISIS platform simplifies his ordering process with exceptional clarity on special offers and key deals:  "This is a fantastic development by Londis on behalf of their retailers. It gives me great confidence through prompting product lines I may have overlooked, ensures that I do not over order and yet makes sure I have adequate stock levels on fast moving lines. The fact I can place my order any time or day of the week is also of huge benefit to me. The overall concept is really quite a simple one however the execution by Londis is excellent."
Over recent years, ADM Londis, which was founded in 1954, has made large technology investments. Over €850,000 was spent in the development of Londis ASSIST; a bespoke Customer Relationship Management platform used by Group Support Office staff, and a further significant investment in Voice Picking Technology for the Group's warehousing and distribution centre in Johnstown, Naas, Co Kildare.
Donnelly said: "In our industry, continued evolution and innovation are a must in order to sustain and build your retailer offering. Initial feedback from our retailers who have availed of the system has been very positive. We have seen significant growth in category participation from retailers who are using ISIS as they are now prompted to shop across more commodity groups. Indeed, stores which are using ISIS are also purchasing on average 21% more on promotion than other stores thereby accessing additional value that they may otherwise have overlooked. The intuitive aspect of ISIS is delivering real bottom line benefits for our retailers and their customers." 
Donnelly concluded: "Developing this platform in-house was the most logical approach. As a Group, we have prioritised IT innovation as a central component of our offering to Londis retailers with a team of IT professionals who are best placed to know, understand and to meet the specific needs of Londis retailers. This is clearly demonstrated by ISIS, a platform which is accessible, easy to use and has a very real impact on each store's business performance."
Original Article - http://irishdev.com

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